Latest News

ATIA Brings National Conversation to Local Communities with BBOTR Speaker Line-Up unveiled

The upcoming Beyond Borders On The Road (BBOTR) events in Adelaide on 28 July and Perth on 30 July are part of ATIA's A30 Strategy to strengthen community among travel professionals, facilitate cross-border industry connections, and provide members with direct access to national insights and advocacy.

ATIA is pleased to announce one of Australia’s most respected travel and tourism thought leaders, Adele Labine-Romain, as the BBOTR keynote. As Head of Travel & Tourism at Roy Morgan, and with past leadership roles at Deloitte, Tourism Australia, and the Tourism & Transport Forum, Adele brings unparalleled experience in strategy, data and sector development.

Adele’s keynote will deliver practical, real-world insights tailored for Australian travel businesses. Her session will provide attendees with current trends, consumer sentiment analysis and evidence-based foresight to support better business decisions in a rapidly evolving market.
Joining her on the program:

• Dean Long, ATIA CEO delivering a strategic update on ATIA’s national initiatives and sector leadership
• Ingrid Fraser, ATIA Director of Public Policy and Advocacy sharing key outcomes from recent government advocacy efforts
• Cass Champion, Founder of My First Job, leading a panel on attracting the next generation of travel professionals, featuring member voices and grassroots recruitment stories from Adelaide and Perth

Designed as an extension of the highly successful Beyond Borders Travel Summit, BBOTR is a deliberate effort to create more meaningful local engagement while showcasing the leadership and innovation driving the future of Australian travel.

Each event will also include a national market update, networking opportunities, and recognition of local NTIA finalists and winners.

Tickets are available via atia.travel/BBOTR.
Quotes attributable to Richard Taylor, Director of Membership and Industry Affairs, ATIA:

“Beyond Borders On The Road is a powerful example of ATIA listening to members and delivering what they’ve asked for which is more events that matter, in locations that matter.”

“Adele brings a depth of insight that’s rarely accessible in this format. Her data-led, strategic view of the sector is fascinating and directly useful to travel businesses looking to make smarter decisions.”

“These events reflect everything ATIA stands for: connection, leadership and real value for members delivered on the ground, across the country.”

“Our Project A30 promise is to make sure members feel even more connected, informed, and supported whether they’re in major cities or regional centres. BBOTR is one way we are bringing that commitment to life.”