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Statement from Christian Hunter, Chair, Australian Travel Industry Association re CATO ATIA merger

“This is a significant moment for the Australian travel industry. For too long, the sector has spoken on the same issues from different platforms, and government has been direct with us about what that costs in terms of collective influence. This merger, should members of both ATIA and CATO approve it, resolves that: one body, one advocacy position, one relationship with ministers, departments and regulators.”
 
“ATIA members gain a stronger, more representative organisation. Our joint ATIA-CATO members enjoy the many benefits of the removal of duplication of fees, accreditation and process. The whole Australian travel industry gains a unified voice. That is the right outcome for every member.”
 
“Under ATIA’s A30 strategic plan, we committed to ensuring every segment of the travel industry has structured, meaningful representation including through dedicated Board-level responsibilities for each member segment. ATIA has successfully done this for our TMC members with the merger with ATMC and through the creation of the Independent Travel Agents Association (ITAA).”
 
“The formal recognition of the existing 100+ tour operator and land supply ATIA members as the next step in delivering on this A30 commitment provided an opportunity to consult with CATO on whether it is now time to consider a joint future. The ATIA Board and the CATO Board are unanimous in the view that this is the right time and the right approach to combine the strengths of both organisations to deliver value for our members. This is why we are strongly recommending our members support it.”


 

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