7 September Virgin Australia lands as ATIA's new Domestic Airline Partner September 7, 2026 By Jessica Best Media Release 0 1 September 2026: Virgin Australia has been named the Domestic Airline Partner of the Australian Travel Industry Association (ATIA), backing our advocacy and member events in every corner of the country, all year round. ATIA is delighted Virgin Australia has entered a partnership that plays a vital role in supporting and celebrating the travel industry. Nowhere is that support more valuable than across the travel industry's most important weekend of the year, Beyond Borders and the National Travel Industry Awards (NTIA), where industry leaders gather to hear the latest trends and recognise innovation and excellence. At Beyond Borders on Friday, 9 October, Virgin Australia will create the Virgin Australia Lounge at the Melbourne Convention Centre, providing delegates a dedicated space to connect, recharge and do business between sessions. Virgin Australia will also serve as Master of Ceremonies Sponsor for the NTIA Gala Dinner at the Palladium, Crown Melbourne, on Saturday, 10 October 2026, which celebrates the very best of the Australian travel industry. Quotes attributable to Virgin Australia General Manager of Sales Darren McDermott: “Virgin Australia is proud to strengthen our partnership with the Australian Travel Industry Association as its Domestic Airline Partner and to once again support the National Travel Industry Awards as MC Sponsor. “Our agency partners play an incredibly important role in helping us connect Australians and supporting the growth of our industry. Their expertise, advocacy and commitment to our collective customers are central to Virgin Australia's ongoing success, and we deeply value the relationships we have built across the travel community. “Through our partnership with ATIA, we look forward to working even more closely with its members, supporting the important work they do and celebrating the outstanding people and businesses that make our industry so special." Quotes attributable to ATIA Chief Executive Officer Dean Long: “Our members value practical engagement, clear communication and opportunities to connect with the organisations that shape the travel experience for their clients. Virgin Australia’s support helps strengthen those industry connections through ATIA’s major events and member platforms.” “Through its support of Beyond Borders and the NTIA, Virgin Australia is helping ATIA deliver two important moments for the industry: one focused on the conversations shaping travel’s future, and one focused on celebrating the professionalism, service and expertise of travel agents, tour operators and travel businesses across Australia.” “Virgin Australia is a welcome addition to the ATIA community and we are delighted to have their support.” MEDIA CONTACT: LJ Loch, ATIA Director of Communications and Media, 0488 038 555 or lj.loch@atia.travel. Related Articles The Travel Gap Takes Flight: Virgin Australia Named Official Domestic Airline Partner Tuesday 17 February 2026: The travel industry’s workforce revolution has officially been cleared for takeoff. Virgin Australia—Qatar Airways flights mean more value and choice Australian travellers will benefit from more value and choice with the Virgin Australia—Qatar Airways partnership opening up over 100 global destinations, with the launch sale now underway. Australians are turning away from the USA and towards Asia as new data reveals a seismic shift in where Australians want to travel Thursday 16 April 2026: New data from the Australian Travel Industry Association (ATIA) shows Australians are voting with their feet, turning away from the United States and redirecting travel spend to Asia at a rate that points to something more than a short-term trend. Qatar Airways’ investment in Virgin Australia a win for travel agents and advisors The Australian Travel Industry Association (ATIA) welcomes the Federal Government’s approval of Qatar Airways’ 25 per cent stake in Virgin Australia, a move that will enhance airline competition and create new opportunities for Australian travel agents and advisors. Success on ATIA’s call for return of ACCC monitoring of domestic airlines The reinstatement of the Australian Competition and Consumer Commission (ACCC)’s monitoring of domestic airlines is great news for travellers and travel businesses and will support increased efficiency and reliability of flights. ATIA Travel Trends Report: Americans flock to Australia while Aussies favour Asia The Australian Travel Industry Association's (ATIA) latest Travel Trends Report reveals a fascinating shift in travel patterns, with a significant surge in visitors from the United States to Australia, even as outbound Australian travel to the USA sees a decline. Showing 0 Comment Comments are closed.