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ATIA 2025 individual benchmarking reports give members clearer insights into business performance

ATIA’s annual Personalised Enterprise Financial Benchmarking Reports are out, giving members immediate access to powerful, tailored insights to understand their business performance and plan for the year ahead.

These reports, available through the ATIA Membership Portal, provide a clear picture of each business’s position at the end of the 2024 financial year, built from members’ FY24 financial statements. Importantly, they allow every member to see how their results compare with other ATIA Accredited businesses in their cohort and industry segment, offering simple, meaningful insights into strengths, opportunities and overall performance trends.

This year’s reports build on the inaugural report, offering even deeper analysis and clearer comparisons to help members shape strategy, support growth and plan for a strong 2026. The reports are practical and easy to interpret, giving all members from small agencies to large operators direct visibility into how they’re tracking in the current travel landscape.

The benchmarking program also reinforces ATIA’s commitment to delivering real value for members and recognising their contribution to the strength of the industry’s peak body. Members’ feedback from the first release has informed this new edition, ensuring the insights are both informative and instrumental to ongoing success.

QUOTES ATTRIBUTABLE TO ATIA CEO, DEAN LONG:
“Our 2025 personalised benchmarking reports give members powerful yet simple insights into how their business is performing, helping them plan confidently for the year ahead.”

“These new reports build on last year’s thanks to Member feedback and contain clearer comparisons and even deeper insights."

“We remain committed to giving every ATIA Accredited business access to meaningful tools that support growth, strategy and long-term success. These reports are another way of ATIA delivering real value for our members.”

QUOTE ATTRIBUTABLE TO MICHELLE MASSEY, AMPLIFY – ACCESSIBLE TRAVEL SPECIALISTS, NTIA 2025 MOST OUTSTANDING INDEPENDENT LEISURE TRAVEL AGENCY
“I genuinely love data and analysis - they’re powerful indicators that we’re heading in the right direction. Your team has done an exceptional job, and we truly appreciate the insight and work that goes into producing this report.”