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Switzerland Tourism joins as major sponsor for Beyond Borders on the Road (BBOTR) Adelaide

ATIA's highly successful Beyond Borders on the Road (BBOTR) series will continue in Adelaide on 20 July, bringing the national series to South Australia for its second year. 

Attendees will be briefed on the latest industry developments by ATIA’s leadership and advocacy team as well as enjoying BBOTR’s signature networking and industry connection opportunities.

ATIA is delighted to announce Switzerland Tourism as major sponsor for BBOTR Adelaide. As part of their sponsorship, Switzerland Tourism will provide a presentation on their engagement with the Australian travel industry in preparation for a busy autumn season.

With the recent travel advisory lowered across the Middle East, Australians now feel more confident transiting through to Europe and strong relationships with European tourism sectors are important for travel businesses looking to book the best experiences and itineraries for their clients.

Tickets are selling fast, so don’t wait! Secure your spot at atia.travel/bbotr.

QUOTES ATTRIBUTABLE TO DEAN LONG, ATIA CEO:
“ATIA extends a huge thank you to Switzerland Tourism for sponsoring BBOTR Adelaide. We’re excited to be bringing BBOTR back to Adelaide for a second year of tailored sessions offering thought leadership and industry updates. We’re already seeing a boom in European travel bookings from Australians for Eurosummer, and Switzerland Tourism’s session will equip members with the strategic understanding to get clients booking travel.”

QUOTES ATTRIBUTABLE TO SONIA HOLT, SWITZERLAND TOURISM MARKETING & COMMUNICATIONS MANAGER ANZ:
“We’re excited to be sponsoring BBTOR in Adelaide and look forward to connecting with travel professionals from across the industry. Now’s the time for the Australian travel industry to be planning trips to Europe, and we’ll be sharing insights into our travel trade strategy in our session so that professionals can help clients plan their trips with ease.”